Dentist-supervised whitening since 2014

Brighter smiles
in a single visit.

Up to 8 shades whiter in 60 minutes — sensitivity-safe, dentist-supervised, and backed by our shade guarantee.

JM
AL
RS
KP
4.9 · 2,400+ smiles whitened

FREE WHITENING CONSULT

15-minute shade match with a licensed dentist. No pressure.

AI shade preview included — see your potential result before you book.

By submitting you agree to our terms. No spam, ever.

10,000+
Smiles whitened
8 shades
Avg. improvement
60 min
In-office session
0 pain
Sensitivity-safe gel

What we do

Premium whitening treatments.

Clinically proven systems, dentist supervision, and a gentle process designed around your enamel and your schedule.

Most popular

In-office whitening

60-minute professional treatment with LED activation — up to 8 shades brighter before you leave.

Custom take-home trays

Dentist-fitted trays and prescription-strength gel for gradual whitening on your schedule.

Combo brilliance package

In-office session paired with take-home trays — our deepest, longest-lasting result.

New in 2026

Sensitivity-safe whitening

Gentle formula with desensitizing agents for patients who've reacted to whitening in the past.

Wedding & event packages

Timeline-planned treatments so your smile peaks on the big day. Touch-ups included.

Maintenance & touch-ups

Quarterly refresh sessions and pen treatments to keep your shade locked in year-round.

The process

A simple path to your brightest smile.

01

Free consult

15-minute shade match and enamel check.

02

Custom plan

Treatment tailored to your sensitivity and goal shade.

03

Whitening session

60-minute in-office LED treatment, completely pain-free.

04

Take-home kit

Custom trays and pro-grade gel to extend your results.

05

Shade guarantee

Free touch-up if you don't hit your target shade.

JMALRS

2,400+ smiles brightened this year

Book free consult

Reviews

Trusted by thousands of bright smiles.

Jennifer M.
Scarsdale, NY
Verified patient

Eight shades brighter in one appointment and zero sensitivity afterward. I get compliments on my smile every single week now.

Anthony L.
White Plains, NY
Verified patient

I'd tried strips for years with nothing to show for it. One visit here and the difference was night and day — wish I'd booked sooner.

Rachel S.
Ossining, NY
Verified patient

Booked the wedding package three months out. They timed everything perfectly so my smile peaked on the day of. Photos came out unreal.

Kevin P.
Yonkers, NY
Verified patient

Was nervous about sensitivity since I have receding gums. The team adjusted the gel and walked me through it — totally pain-free.

Maria D.
Rye, NY
Verified patient

The office is gorgeous and the staff actually remembers your name. Feels more like a spa than a dentist. And the results speak for themselves.

Daniel T.
Bronxville, NY
Verified patient

The combo package was the play. In-office bump plus take-home trays — six months later my shade is still locked in.